For 30 years, International Reggae Day has celebrated the culture, legacy and sound that began in Jamaica and captivated the world. But in 2025, we’re doing more than celebrating... we’re reclaiming.

With airplay shrinking and the roots of Reggae dimming from view, we’re shifting course. This year is a global rallying cry to re-center the message, amplify the sound and elevate the voices that matter.

Whether you're a selector in Soweto, a band in Kingston, a radio station in St Lucia, a fan in Tokyo, a sound system in Berlin or an online Reggae community - IRD 2025 invites you to activate this year on JulyOne.