IRD CELEBRATES 60 YEARS OF SKA!

 

International Reggae Day (IRD), the annual global celebration of Jamaican music culture,

will this year, spotlight and commemorate “60 Years of Ska music”. IRD will invite media partners

around the world to highlight this important music culture which laid the foundation for Jamaica’s

popular music as a global export. It is particularly fitting as the island nation also observes its 60th year of Independence.
 

The celebration will be powered by participating media through its virtual global media festival,

complimented by a digital campaign across all social media platforms supported by key event

partnerships hosted in select cities around the world. Participating media in Jamaica and internationally,

are invited to spotlight the music and legends of Ska and the genre’s impact on Jamaican music culture

and its global legacy.