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International Reggae Day continues its efforts to mobilize Jamaicans and Reggae lovers worldwide to join in the climate change conversation and plant trees of their choice on JulyOne in support of the One Trillion Tree Campaign, inspired by the life of Nobel Peace Prize Laureatte, Wangari Maathi, pioneer of the One Billion Tree campaign. 


Tree Challenge Goals 

  • Raise awareness in the Jamaican and global Reggae community about the effects of climate change

  • Increase participation of the global Reggae community in the climate change conversation

  • Highlight the importance of fighting climate change and increasing food security through environmental activism, public education, community conservation

  • Connect tree planting as a means to decarbonize and avert the effects of climate change including damage to the ocean's coral reefs and ecosystem

  • Support the lobby for transformative environmental policies in response to climate change and in alignment with goals set by the Paris Climate Change Agreement

  • Promote the IRD Tree Planting Challenge: Plant, Pose, Post


  1. Register your participation here

  2. Wear your Reggae Colours and Plant a Tree

  3. Post on Instagram/Facebook use #ThisIsMyReggae

  4. Record video and send photos challenging others to plant a tree by JulyOne

International Reggae Day is committed to support the National Planning Agency (NEPA) and the Ministry of Culture, Gender, Entertainment and Sport to achieve Jamaica’s commitment to the One Trillion Tree Challenge and its own national target. 


'We have changed the nature of nature and in decades we have unravelled the underpinning of our very existence'  'The more we destroy the more accelerated the destruction takes place.  Your action x 7 billion can make a difference'.